— PROJECT NAME

Vault by Vans x Modernica

— ROLE

Assistant Art Director

— DATE

Spring 2019

Modernica and Vans presents an exclusive capsule of footwear and furniture to honor the brands’ timeless heritage in design and craftsmanship. Inspired by their always-sunny home state, the two California natives mold together to create a neoteric assortment of bold footwear designs, complemented by a limited-run of Modernica’s iconic fiberglass shell chair, custom-printed with Vans archival patterns.

This exclusive collection includes an assortment of footwear, Vans’  preserves the legacy of its beloved Hawaiian palm leaf motifs, along with classic all-over checkerboard patterns. With Modernica’s distinct precision and Vans’ innovative “Off The Wall” designs, you’re left with artfully-crafted renditions of the Style 36 LX and OG Slip-On LX. 

Completing the collection, Vault by Vans x Modernica reveals three executions of Modernica’s iconic fiberglass shell chair. Each of the chairs match back to the classic prints utilized in the footwear, and features a unique heel tab graphic design detail for yet another nod to the elevated partnership.

— My role in bringing this marketing story to life included: assisting creative concept, location scouting, photography direction, social media content direction, digital media including email blasts and landing page, and execution of gifting collateral.