— PROJECT NAME

Vault by Vans x Sarah Andelman for Intl. Women's Day

— ROLE

Art Direction

— DATE

Spring 2022

To celebrate International Women's Day, Vans partnered with the iconic curator of culture, Sarah Andelman, to highlight the voices and creativity of inspiring women around the world. Through their craft, Julia Chiang, Fumiko Imano, Sindiso Khumalo, and Soko tell a powerful visual narrative through a collection of footwear, apparel and accessories.

— My role in bringing this marketing story to life included: creative concept, social media posts, oversee collection video, digital media including email blasts and landing page, brand experience zones in retail locations, gifting collateral, managed and designed all presentation decks for marketing and partners.